86 percent of women turn to social networks before making a purchase.
I don’t think I can make it any clearer than that. 86% is monstrous.
If applications are being sold based solely on user base rather than profitability that says a lot about the current environment we live in.
Eyeballs matter. And even more so engagement.
When are you going to start building your influence?
It’s not a binary thing. It’s not like you are or aren’t an influencer. You always have some influence.
Maybe right now you can only influence your sister or your dog, but it’s not binary.
Influencer marketing it growing fast. Exponential is putting it lightly.
But is it really surprising though after seeing numbers like this:
“Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.” – (Source)
Any person with a passion can become an influencer
What I love about influencers, authorities and content creators is that they are finally on a level playing field. It was really really hard to become somebody without access to TV and magazines two decades ago.
Now if you are passionate enough and are bold enough to let your voice be heard you can and will become influential in your space with enough time and effort.
Influence is simply authority. And authority is often nothing more than thinking and talking about a subject more than other people.
There’s a lot of people who got their influencer just by talking about something more than other people. It’s not about talent or brains, just showing up on a regular basis.
Our new social reality
A lot of people really haven’t clued in yet to the changing dynamics of the world. They are still in analog mode sadly.
But when you step back and see how the platforms are shaping up as simply the new TV channels of the future you realize you aren’t far from having your own show.
The platforms are free to use and content has no limits. What a time to be alive!
I’m loving how social networking is taking shape. We’re finally at the point where we can start celebrating it more rather than laughing it at.
Social networking is going to unlock huge creativity in the world. People will get smarter and more inspired. People will collaborate and make great things.
“Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers.” (source)
Bottom line is that social influencers understand the world more than others
There is no other way to put it. As an influencer you understand the power of putting out regular content and attracting and building an audience.
Reality TV has slipped into social media and we are now getting an inside peek into lifestyles we were clueless about before.
If you continue to build you have nothing but massive opportunity waiting for you. You will get rich if you play your cards right.
We’re already selling influencer sponsored posts for $1000+ and I think it will go way up sooner than you think. That’s how valuable you are to brands.
I challenge you to double down on your content production and your engagement levels. I guarantee that will be the best investment you ever make.
Keep celebrating social!